{"product_id":"loreal-paris-preference-permanent-hair-colour-6-45-intense-copper-auburn","title":"L'Oréal Paris Preference Permanent Hair Colour - 6.45 Intense Copper Auburn","description":"\u003cp\u003eBe colour safe and always do your 48-hour patch test.\u003c\/p\u003e\n\u003cp\u003eL'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application.  Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":56913069179255,"sku":"LOR-3600522483663","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/5240\/files\/Screenshot2026-03-20111817.png?v=1774014735","url":"https:\/\/www.lilylisa.com\/products\/loreal-paris-preference-permanent-hair-colour-6-45-intense-copper-auburn","provider":"LilyLisa.com","version":"1.0","type":"link"}